Environmental Law Communication: Strategies for Advocacy

Kato Bukenya T.

Faculty of Business and Management Kampala International University Uganda

ABSTRACT

Environmental law has become increasingly complex and globally relevant due to the growing number of treaties, protocols, and legal frameworks that address environmental degradation. Despite the importance of these legal instruments, communication surrounding them particularly in the context of advocacy has received limited scholarly attention. This paper examines the strategic role of communication in environmental law advocacy, examining how legal practitioners, organizations, and civil society actors frame environmental issues for legal, political, and public audiences. The study highlights how digital media, stakeholder coalitions, and targeted litigation communications influence public perception and policymaking. It analyzes case studies from both developed and developing nations to showcase successful advocacy techniques and identifies persistent challenges in framing, stakeholder engagement, and impact measurement. The paper concludes by proposing a framework for improving environmental law communication strategies, integrating digital tools, coalition-building approaches, and adaptive messaging to enhance advocacy effectiveness across various legal and socio-political contexts.

Keywords: Environmental law, advocacy communication, litigation communication, digital media, public engagement, legal framing, coalition-building.

CITE AS: Kato Bukenya T. (2025). Environmental Law Communication: Strategies for Advocacy. IAA JOURNAL OF COMMUNICATION 11(1):23-29. https://doi.org/10.59298/IAAJC/2025/1112329