Influence of New Media on the Academic Performance of Students


Ugwu Jovita Nnenna

Academic excellence or achievement plays an important role in an individual’s placement, be it in the academic institutions or job placement. Due to this, many people are concerned with the ways they can enhance their academic achievement.  The  emphasis  on  academic  excellence  which  is  also  prevalent worldwide  has encouraged many studies about the conditions promoting it. The role of academic achievement as one of the predictors of one’s life success and also in the aspect of academic placement in schools as well as the level of employability in one’s career is inevitable. A direct relationship  exists  between  new  media usage  and  the  academic  performance of students  in  universities.  However  the  darker  side  within  technological  evolution  has  resulted  in dilemmas such as the setback of real values of life, especially among students who form the majority of users interacting through the use of social networking sites. Online social networking sites focus on building and reflecting social associations among people who share interests and or activities. With so many  social  networking  sites  displayed  on  the  internet,  students  are  tempted  to  abandon their homework and reading times in preference for chatting online with friends. Many students are now addicted to the online rave of the moment, with Facebook, Twitter, blogs, among others. Consequently, this paper reviews the influence of the new media on the academic performance of students.Keywords: social media, students, internet, academic performance





Ugwu Jovita Nnenna (2023).Influence of New Media on the Academic Performance of Students. IAA Journal Arts and Humanities 10(1):1-19.