Intellectual Property Communication: Protecting Creative Works

Kagaba Amina G.

Faculty of Business, Kampala International University, Uganda

ABSTRACT

Intellectual Property (IP) serves as a critical framework for protecting the rights of creators and innovators across various fields, including science, literature, art, and technology. This paper examines the evolving role of IP communication in safeguarding creative works in a rapidly digitizing world. It outlines the different forms of IP—copyrights, trademarks, patents, and trade secrets—and emphasizes the importance of legal and communicative frameworks that empower creators to assert control over their works. Challenges such as piracy, weak enforcement in certain regions, and the complexities of communicating IP rights to diverse stakeholders are examined. The paper also discusses the transformative role of technology in both undermining and reinforcing IP protection, the relevance of adaptive legal strategies, and case studies that demonstrate innovative responses to IP infringement. Finally, it presents forward-looking solutions and best practices to enhance awareness, compliance, and fair use of creative content globally.

Keywords: Intellectual Property, Copyright, Trademark, Patent, Creative Works, Legal Protection, Communication Strategy.

CITE AS: Kagaba Amina G. (2025). Intellectual Property Communication: Protecting Creative Works. IAA JOURNAL OF COMMUNICATION 11(1):55-61. https://doi.org/10.59298/IAAJC/2025/1115561